3 shots. Total 15s — shot 1: 0.0–6.0s, shot 2: 6.0–11.0s, shot 3: 11.0–15.0s. Hard cuts, no transitions. Cuts fall between words, never inside one. Normal speed throughout, no slow motion.
CAPTURE FORMAT — CRITICAL: native 30fps phone front camera at arm's length, fast electronic shutter, motion crisp not blurred, deep phone depth of field, slight rolling-shutter skew, auto-exposure hunting, auto white balance drifting slightly. Phone HDR tone-mapping, lifted milky shadows, no deep blacks, overcooked saturation, fine digital noise, not film grain. No anamorphic character, no oval bokeh, no streak flares, no 35mm grain, no cinema look, no cinematic grade.
NO ON-SCREEN TEXT — CRITICAL: no text anywhere in frame at any point — no captions, no subtitles, no burned-in dialogue, no lower thirds, no titles, no watermarks, no logos beyond the product's own printed label, no UI overlays. Clean of overlay graphics first to last frame.
HER MOUTH IS ALWAYS VISIBLE AND READABLE — CRITICAL: face turned to the lens, mouth unobstructed and clearly readable in shots 1 and 3. Nothing ever covers it — no hand, no hair, no tube.
Subject Lock: woman with long wavy copper-red hair, fair skin, light freckling, soft round face, minimal natural makeup, bare glossy lip. Clean clear face, no beauty marks, no tattoos. Ribbed tan tank top, loose brown drawstring pants, small gold studs. Stands at the counter, tube held at chest height facing the lens. Tone: warm, casual, unscripted — a genuine recommendation, not a commercial read.
PROP LOCK — happyhorse lotion: matte cream-colored cylindrical squeeze tube, flat oval cap, wordmark "happyhorse" in a clean lowercase sans-serif logotype in deep brown ink, a small horse's-head line drawing above it, "lotion" printed smaller underneath in the same brown. Label sits flat and legible, always facing camera when held up.
World Plate: bathroom interior, dark forest-green square wall tile, pale grey marble counter, brushed-brass faucet and wall sconce with a warm exposed bulb, small dark ceramic vase with one olive branch. Light falls warm and soft across the counter and her face. Air is clean throughout — no haze, no fog, no smoke.
SHOT 1 — 0.0–6.0s. MEDIUM SELFIE, GENTLE HANDHELD SWAY. Camera: arm's length, chest height, organic breathing drift, cant 3–8°, never settling. Subject: holds the tube beside her face, label to lens, says, mouth clearly forming every word, "Okay, I have to talk about happyhorse lotion — my hands have never felt like this before." Position: fills center 60% of frame, counter and tile behind. Sound: diegetic only.
SHOT 2 — 6.0–11.0s. CLOSE INSERT ON HANDS. Camera: held low over the counter, close, small handheld drift, cant 3–10°, never settling. Subject: squeezes cream-white lotion onto the back of one hand, rubs both hands together, working it in, fingers moving naturally. Position: hands fill 70% of frame, marble counter underneath. Sound: diegetic only.
SHOT 3 — 11.0–15.0s. MEDIUM SELFIE, GENTLE HANDHELD SWAY. Camera: arm's length, chest height, organic drift, cant 3–8°, never settling. Subject: looks back into the lens, holds the tube beside her face, label to lens, says, mouth clearly forming every word, "This is happyhorse lotion. I'm obsessed." then a small genuine smile. Position: fills center 60% of frame. Sound: diegetic only.
Cross-Frame Rules: warm lighting identical across all shots. Only the woman appears, no other people in frame. She stays standing, never sits. Camera handheld throughout, never settles square. Wardrobe and bathroom identical across shots. Each shot a different angle and distance. Skin renders true and natural. No mouthed words without sound.
Last Frame: small genuine smile, tube raised beside her face, label to lens, eyes on camera, counter and tile steady behind her. No on-screen text, no captions, no subtitles, no logos or graphics beyond the product's own printed label anywhere in this final frame.
Sound Bed: diegetic only — her spoken voice close and bright with natural phone-mic compression, the soft plastic squeeze and suction pop of the tube in shot 2, skin-on-skin friction as she rubs the lotion in, faint room tone. No music, no lyrics, no added dialogue beyond the two spoken lines.
Camera & Capture Realism: phone front-camera, fixed wide selfie lens, FOV 84° (20mm) in shots 1 and 3, FOV 63° (28mm) in shot 2. Handheld, small-scale sway, focus held via deep phone depth of field. 30fps, no motion blur, 15s total. Grade: warm skin under the sconce, marble whites bright, brown wardrobe rich and matte. Skin true and natural — zero shine, real fine pore texture, warm fair skin protected, never plastic, no acne, no blemishes. Real ribbed cotton on the tank top, real matte plastic on the tube, real cool stone on the marble. No CGI, no AI smoothness, no skin smoothing, no frozen posing, no stabilized gimbal, no film grain, no anamorphic look, no fog, no smoke.